196.5 News and Media Relations

Created by: Dana Trebing on 10/29/2002
Category: 1 - Academic Affairs; 90 - Miscellaneous
 
Originator: Vice President for Marketing and Public Relations
Current File: 196.5
Adoption Date: 12/04/2008
Reviewed for Currency: 10/25/2017
 
Replaces File: 196.5
Date of Origin: 07/11/1974
 
Classification: Faculty
 
In Archive? 0


196.5 News and Media Relations

 

A. Background

News and Media Relations is a part of the University Communications office.

 

B. Policy

News and Media Relations is the chief point of contact between the university and the news media. The office prepares news releases for placement in news media and the university’s news site (news.furman.edu), and assists faculty and staff with media contacts and in placing commentary pieces.

 

C. Guidelines

1. The director will work with faculty, department chairs, Dean of the Faculty, Provost and others to gather a supply of news items that would be material suitable for news stories or opinion editorials.

2. The director serves as a university spokesperson for news events or in times of crisis.

3. News and Media Relations provides its services for faculty members or departments that wish to publicize departmental, divisional or university-wide events and activities.

4. News and Media Relations provides broad oversight of the university’s news site.

5. News and Media Relations manages the university’s news Twitter feed in coordination with the University Communications Social Media Manager.

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